IMA...a local brand for baby carriers that offers the functions, benefits, and security of Soft Structured Carriers at a much affordable price. We want babywearing to be affordable for all nanays and tatays, so they can experience its benefits and advantages - enjoying the things they love while wearing their babies!

With IMA, we guarantee that each carrier is made with utmost love and care, the kind that our babies deserve. For every carrier we create, we always consider the safety of the baby, as if the baby is our own. We only make limited number of carriers for each batch, as we want to maintain the quality of each carrier we create. We do not mass produce, so that we can give appropriate time and attention for quality.

Each of our carriers are made with love by our Ima, my mother, who has been a seamstress for more than three decades now, together with her equally passionate and talented IMA seamstresses, who were trained and who work under her full supervision. Sewing has been her passion, her bread and butter since we were young. It was a talent she acquired from her own Ima, my grandma.

And now that she is a grandma herself, and after trying other babycarriers with her "Apos", experiencing and witnessing the benefits of babywearing, we were inspired to create IMA...it's the most beautiful feeling...my baby, in my arms!

IMA FULL PANELLED BABYCARRIERS conforms with European Safety Standard for Soft Carriers EN 13209-2:2015.